@font-face {
  font-family: "Bebas Neue";
  src: url("../assets/bebas-neue-regular.ttf") format("truetype");
  font-display: swap;
  font-style: normal;
  font-weight: 400;
}

@font-face {
  font-family: "Roboto";
  src: url("../assets/roboto-variable.ttf") format("truetype");
  font-display: swap;
  font-style: normal;
  font-weight: 100 900;
}

:root {
  color-scheme: dark;
  --ink: #f5f2eb;
  --muted: #d1d3d4;
  --signal: #d1d3d4;
  --action: #bc251f;
  --action-hover: #d6322a;
  --action-ink: #fff;
  --line: rgba(255, 255, 255, 0.34);
  --focus: rgba(188, 37, 31, 0.22);
  --page-pad: 40px;
  --measure: 1520px;
  --gutter: max(var(--page-pad), (100% - var(--measure)) / 2);
  --radius-panel: 2px;
  --radius-control: 3px;
  --font-display: "Bebas Neue", sans-serif;
  --font-body: "Roboto", sans-serif;
  --weight-display: 400;
  --tracking-display: 0.018em;
  --step-000: 12px;
  --step-00: 14px;
  --step-0: 16px;
  --step-1: 20px;
  --step-2: 32px;
  --step-3: clamp(44px, 3.8vw, 56px);
  --step-4: clamp(56px, 5.2vw, 78px);
}

* {
  box-sizing: border-box;
}

html {
  background: #020609;
  scroll-behavior: smooth;
}

body {
  margin: 0;
  min-width: 320px;
  background: #020609;
  color: var(--ink);
  font-family: var(--font-body);
}

body:has(dialog[open]) {
  overflow: hidden;
}

a {
  color: inherit;
  text-decoration: none;
}

main {
  overflow: hidden;
}

.hero {
  position: relative;
  isolation: isolate;
  min-height: 100svh;
  overflow: hidden;
  background:
    linear-gradient(
      90deg,
      rgba(0, 5, 9, 0.99) 0%,
      rgba(0, 6, 10, 0.93) 38%,
      rgba(0, 7, 11, 0.48) 61%,
      rgba(0, 5, 8, 0.08) 100%
    ),
    linear-gradient(180deg, rgba(0, 4, 7, 0.12) 54%, rgba(0, 3, 5, 0.93) 100%),
    url("../assets/hero-portrait.jpg") 60% 50% / cover no-repeat;
}

.hero::after {
  position: absolute;
  inset: 0;
  z-index: -1;
  content: "";
  pointer-events: none;
  background:
    linear-gradient(180deg, rgba(3, 8, 11, 0.58), transparent 18%),
    radial-gradient(circle at 43% 42%, rgba(42, 61, 72, 0.16), transparent 30%);
}

.site-header {
  position: relative;
  z-index: 4;
  display: flex;
  width: 100%;
  align-items: center;
  justify-content: space-between;
  padding: 28px var(--gutter);
  border-bottom: 1px solid rgba(255, 255, 255, 0.11);
}

.wordmark {
  display: inline-flex;
  flex-direction: column;
  color: #fff;
  letter-spacing: -0.02em !important;
  line-height: 0.9 !important;
}

.wordmark strong {
  color: var(--signal);
  letter-spacing: 0.02em !important;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(22px, 2.4vw, 38px);
}

.site-nav > a:not(.nav-cta) {
  position: relative;
  padding-block: 12px;
  color: rgba(255, 255, 255, 0.88);
}

.site-nav > a:not(.nav-cta)::after {
  position: absolute;
  right: 0;
  bottom: 6px;
  left: 0;
  height: 1px;
  content: "";
  background: var(--signal);
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.site-nav > a[aria-current="page"]::after,
.site-nav > a:not(.nav-cta):hover::after,
.site-nav > a:not(.nav-cta):focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.nav-cta {
  padding: 13px 19px 12px;
  border: 1px solid rgba(255, 255, 255, 0.68);
  border-radius: var(--radius-control);
  transition:
    border-color 180ms ease,
    background 180ms ease;
}

.nav-cta:hover,
.nav-cta:focus-visible {
  border-color: #fff;
  background: rgba(255, 255, 255, 0.1);
}

.hero-content {
  position: relative;
  z-index: 2;
  width: min(730px, 57vw);
  margin-top: clamp(56px, 6.6vh, 78px);
  margin-left: var(--gutter);
  padding-bottom: 184px;
}

.eyebrow {
  display: flex;
  max-width: 680px;
  align-items: center;
  gap: 12px;
  margin: 0 0 24px;
  color: var(--signal);
}

.eyebrow::before {
  width: 33px;
  height: 2px;
  flex: 0 0 auto;
  content: "";
  background: var(--signal);
}

h1 {
  max-width: 730px;
  margin: 0;
  text-shadow: 0 2px 24px rgba(0, 0, 0, 0.56);
}

h1 span {
  display: block;
}

.subheadline {
  max-width: 660px;
  margin: 24px 0 0;
  color: var(--muted);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  margin-top: 30px;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  gap: 16px;
  padding: 14px 24px 13px;
  border: 1px solid transparent;
  border-radius: 4px;
  transition:
    transform 180ms ease,
    border-color 180ms ease,
    background 180ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button-primary {
  background: var(--action);
  box-shadow: 0 16px 32px rgba(85, 4, 0, 0.26);
}

.button-primary:hover,
.button-primary:focus-visible {
  background: var(--action-hover);
}

.button-secondary {
  border-color: rgba(255, 255, 255, 0.78);
  background: rgba(3, 8, 11, 0.12);
  backdrop-filter: blur(8px);
}

.button-secondary:hover,
.button-secondary:focus-visible {
  border-color: #fff;
  background: rgba(255, 255, 255, 0.1);
}

.hero-rule {
  position: absolute;
  right: var(--gutter);
  bottom: 116px;
  left: var(--gutter);
  height: 1px;
  background: linear-gradient(90deg, var(--ink) 0 80px, var(--line) 80px);
}

.hero-proof {
  position: absolute;
  right: var(--gutter);
  bottom: 0;
  left: var(--gutter);
  z-index: 2;
  display: grid;
  min-height: 116px;
  grid-template-columns: 130px minmax(0, 1fr);
  align-items: center;
  gap: clamp(26px, 3vw, 48px);
}

.hero-proof p {
  margin: 0;
  color: rgba(245, 242, 235, 0.76);
}

.hero-proof-logos {
  display: grid;
  grid-template-columns: repeat(7, minmax(0, 1fr));
  align-items: center;
  gap: clamp(18px, 2.15vw, 34px);
}

.hero-proof-logos img {
  display: block;
  width: 100%;
  height: 38px;
  filter: brightness(0) invert(1);
  object-fit: contain;
  opacity: 0.58;
}

.hero-visual-layer {
  position: absolute;
  top: 126px;
  right: var(--gutter);
  bottom: 145px;
  z-index: 1;
  width: min(34vw, 470px);
  border-top: 1px solid rgba(255, 255, 255, 0.26);
  border-right: 1px solid rgba(255, 255, 255, 0.26);
  pointer-events: none;
}

.hero-visual-layer::before {
  position: absolute;
  top: -5px;
  right: -5px;
  width: 9px;
  height: 9px;
  border: 2px solid var(--action);
  content: "";
  background: #080d10;
  box-shadow: 0 0 0 8px rgba(188, 37, 31, 0.12);
}

.hero-visual-layer::after {
  position: absolute;
  right: -1px;
  bottom: 0;
  width: 96px;
  height: 1px;
  content: "";
  background: var(--action);
}

.hero-visual-layer span {
  position: absolute;
  right: -3px;
  bottom: -3px;
  width: 7px;
  height: 7px;
  background: var(--action);
}

:focus-visible {
  outline: 2px solid var(--signal);
  outline-offset: 4px;
}

.site-footer {
  padding: 94px var(--gutter) 30px;
  border-top: 4px solid var(--action);
  background:
    linear-gradient(90deg, rgba(188, 37, 31, 0.07), transparent 34%),
    #020609;
}

.footer-top {
  display: grid;
  grid-template-columns: minmax(270px, 1.2fr) repeat(3, minmax(150px, 0.55fr));
  gap: clamp(34px, 5vw, 82px);
  padding-bottom: 72px;
}

.footer-wordmark {
  line-height: 0.9 !important;
}

.footer-brand > p {
  max-width: 340px;
  margin: 30px 0 0;
  color: rgba(255, 255, 255, 0.58);
}

.footer-column {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 13px;
}

.footer-heading {
  margin: 0 0 8px;
  color: var(--action);
  letter-spacing: 0.16em !important;
}

.footer-column a {
  color: rgba(255, 255, 255, 0.66);
}

.footer-column a:hover,
.footer-column a:focus-visible {
  color: #fff;
}

.footer-smallprint {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) minmax(280px, 0.7fr);
  gap: 60px;
  padding-block: 34px;
  border-top: 1px solid rgba(255, 255, 255, 0.13);
  border-bottom: 1px solid rgba(255, 255, 255, 0.13);
}

.footer-smallprint p {
  margin: 0;
  color: rgba(255, 255, 255, 0.46);
}

.footer-base {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
  padding-top: 28px;
}

.footer-base p,
.footer-base a {
  margin: 0;
  color: rgba(255, 255, 255, 0.46);
}

.footer-base > div {
  display: flex;
  gap: 24px;
}

.exit-dialog {
  width: min(680px, calc(100% - 40px));
  padding: clamp(34px, 5vw, 64px);
  border: 1px solid rgba(255, 255, 255, 0.2);
  border-top: 4px solid var(--action);
  border-radius: var(--radius-panel);
  background:
    linear-gradient(120deg, rgba(188, 37, 31, 0.1), transparent 48%),
    #070c0f;
  box-shadow: 0 42px 100px rgba(0, 0, 0, 0.62);
  color: var(--ink);
}

.exit-dialog::backdrop {
  background: rgba(0, 4, 7, 0.82);
  backdrop-filter: blur(8px);
}

.exit-dialog h2 {
  margin: 0;
}

.exit-dialog > p:not(.exit-eyebrow) {
  max-width: 58ch;
  margin: 24px 0 30px;
  color: var(--muted);
}

.exit-eyebrow {
  margin: 0 0 20px;
  color: var(--signal);
}

.exit-close {
  position: absolute;
  top: 18px;
  right: 18px;
  display: grid;
  width: 38px;
  height: 38px;
  place-items: center;
  border: 1px solid rgba(255, 255, 255, 0.28);
  border-radius: var(--radius-control);
  background: transparent;
  color: var(--ink);
  cursor: pointer;
}

/* Locked presentation roles: semantics stay in HTML; each text element has one role. */
.t-display {
  font-family: var(--font-display) !important;
  font-size: var(--step-4) !important;
  font-weight: var(--weight-display) !important;
  letter-spacing: var(--tracking-display) !important;
  line-height: 0.93 !important;
  text-transform: uppercase !important;
  text-wrap: balance;
}

.t-h2 {
  font-family: var(--font-display) !important;
  font-size: var(--step-3) !important;
  font-weight: var(--weight-display) !important;
  letter-spacing: var(--tracking-display) !important;
  line-height: 0.98 !important;
  text-transform: uppercase !important;
  text-wrap: balance;
}

.t-eyebrow {
  font-family: var(--font-body) !important;
  font-size: var(--step-000) !important;
  font-weight: 800 !important;
  letter-spacing: 0.18em !important;
  line-height: 1.3 !important;
  text-transform: uppercase !important;
}

.t-body {
  font-family: var(--font-body) !important;
  font-size: var(--step-0) !important;
  font-weight: 400 !important;
  letter-spacing: 0 !important;
  line-height: 1.55 !important;
  text-transform: none !important;
  text-wrap: pretty;
}

.t-body-sm {
  font-family: var(--font-body) !important;
  font-size: var(--step-00) !important;
  font-weight: 400 !important;
  letter-spacing: 0 !important;
  line-height: 1.5 !important;
  text-transform: none !important;
}

.t-label {
  font-family: var(--font-body) !important;
  font-size: var(--step-000) !important;
  font-weight: 800 !important;
  letter-spacing: 0.1em !important;
  line-height: 1.2 !important;
  text-transform: uppercase !important;
}

.t-caption {
  font-family: var(--font-body) !important;
  font-size: var(--step-00) !important;
  font-weight: 400 !important;
  letter-spacing: 0 !important;
  line-height: 1.5 !important;
  text-transform: none !important;
}

@media (max-width: 900px) {
  :root {
    --page-pad: 24px;
  }

  .hero {
    min-height: 1160px;
    background:
      linear-gradient(
        180deg,
        rgba(0, 5, 9, 0.17) 0%,
        rgba(0, 5, 9, 0.4) 40%,
        rgba(0, 5, 9, 0.99) 66%
      ),
      url("../assets/hero-portrait.jpg") 72% 0 / auto 65% no-repeat;
  }

  .site-header {
    align-items: flex-start;
  }

  .site-nav {
    gap: 18px;
  }

  .site-nav > a:not(.nav-cta) {
    display: none;
  }

  .hero-content {
    width: auto;
    margin-top: 400px;
    margin-right: var(--gutter);
    padding-bottom: 250px;
  }

  .hero-rule {
    bottom: 210px;
  }

  .hero-proof {
    min-height: 210px;
    grid-template-columns: 1fr;
    align-content: center;
    gap: 22px;
  }

  .hero-proof-logos {
    grid-template-columns: repeat(4, minmax(0, 1fr));
    row-gap: 18px;
  }

  .hero-proof-logos img {
    height: 32px;
  }

  .hero-visual-layer {
    top: 112px;
    right: var(--gutter);
    bottom: auto;
    width: 44vw;
    height: 330px;
  }

  .footer-top {
    grid-template-columns: 1fr 1fr;
    gap: 48px 28px;
  }

  .footer-brand {
    grid-column: 1 / -1;
  }

  .footer-smallprint {
    grid-template-columns: 1fr;
    gap: 24px;
  }
}

@media (max-width: 560px) {
  .site-header {
    padding-block: 22px;
  }

  .nav-cta {
    padding: 11px 13px 10px;
  }

  .hero {
    min-height: 1210px;
    background:
      linear-gradient(
        180deg,
        rgba(0, 5, 9, 0.12) 0%,
        rgba(0, 5, 9, 0.34) 35%,
        rgba(0, 5, 9, 0.99) 56%
      ),
      url("../assets/hero-portrait.jpg") 67% 0 / auto 53% no-repeat;
  }

  .hero-content {
    margin-top: 315px;
    padding-bottom: 260px;
  }

  .eyebrow {
    margin-bottom: 20px;
  }

  .subheadline {
    margin-top: 22px;
  }

  .hero-actions {
    display: grid;
  }

  .button {
    width: 100%;
  }

  .hero-rule {
    bottom: 226px;
  }

  .hero-proof {
    min-height: 226px;
  }

  .hero-proof-logos {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 16px 18px;
  }

  .hero-proof-logos img {
    height: 29px;
  }

  .hero-visual-layer {
    top: 102px;
    width: 48vw;
    height: 250px;
  }

  .site-footer {
    padding-top: 78px;
  }

  .footer-top {
    grid-template-columns: 1fr;
  }

  .footer-brand {
    grid-column: auto;
  }

  .footer-base {
    align-items: flex-start;
    flex-direction: column;
  }

  .footer-base > div {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}

/* For Men continuation: one Steadfast system, inherited from the approved hero. */
.route-for-men .proof-bar,
.route-for-men .problem-section,
.route-for-men .shift-section,
.route-for-men .steps-section {
  position: relative;
  padding-inline: var(--gutter);
}

.route-for-men .proof-bar {
  background: #f5f2eb;
  color: #101518;
}

.route-for-men .proof-item + .proof-item {
  border-left-color: rgba(16, 21, 24, 0.18);
}

.route-for-men .proof-item dd {
  color: rgba(16, 21, 24, 0.7);
}

.route-for-men .problem-section,
.route-for-men .steps-section {
  background: #f5f2eb;
  color: #101518;
}

.route-for-men .problem-section {
  padding-top: 150px;
  padding-bottom: 160px;
}

.route-for-men .problem-section .section-label,
.route-for-men .steps-section .section-label {
  color: var(--action);
}

.route-for-men .pain-grid-four {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.route-for-men .pain-grid-four article {
  border-left: 1px solid rgba(16, 21, 24, 0.2);
}

.route-for-men .shift-section {
  padding-top: 150px;
  padding-bottom: 160px;
  background: var(--shift-bg);
  color: var(--shift-ink);
}

.route-for-men .shift-underline {
  margin-right: auto;
  margin-left: auto;
  text-align: center;
}

.route-for-men .method-section,
.route-for-men .offer-section,
.route-for-men .case-section,
.route-for-men .trust-section {
  display: grid;
  padding: 150px var(--gutter) 160px;
}

.method-section {
  position: relative;
  grid-template-columns: minmax(280px, 0.75fr) minmax(420px, 1.25fr);
  gap: clamp(34px, 5vw, 84px);
  overflow: hidden;
  background:
    linear-gradient(90deg, rgba(188, 37, 31, 0.08), transparent 44%),
    #080d10;
}

.route-for-men .pain-card-silence::before {
  background-image: url("../assets/editorial/quiet-feels-final.webp");
}

.route-for-men .editorial-break-silence {
  width: min(calc(100% - (2 * var(--gutter))), 1600px);
  min-height: 0;
  aspect-ratio: 1456 / 668;
  margin-inline: auto;
}

.route-for-men .editorial-break-silence img {
  min-height: 0;
  object-position: center;
}

.method-image {
  position: relative;
  z-index: 1;
  min-height: 620px;
  grid-column: 1;
  grid-row: 1 / span 2;
  margin: -40px 0;
  background:
    linear-gradient(180deg, rgba(8, 13, 16, 0.06), #080d10 98%),
    url("../assets/editorial/the-climb.webp") 32% center / cover no-repeat;
  box-shadow: inset -1px 0 rgba(255, 255, 255, 0.13);
}

.method-heading {
  position: relative;
  z-index: 2;
  grid-column: 2;
}

.method-copy {
  position: relative;
  z-index: 2;
  grid-column: 2;
}

.steps-outcome-image {
  position: relative;
  aspect-ratio: 2.2;
  margin: clamp(70px, 8vw, 120px) 0 0;
  overflow: hidden;
  border-bottom: 4px solid var(--action);
}

@media (max-width: 820px) {
  .method-image {
    min-height: 420px;
    grid-column: 1;
    grid-row: auto;
    margin: -80px -24px 36px;
  }

  .method-heading,
  .method-copy { grid-column: 1; }

  .steps-outcome-image { aspect-ratio: 4 / 5; }
  .steps-outcome-image img { object-position: 52% center; }
}

.method-section::after {
  position: absolute;
  right: var(--gutter);
  bottom: 0;
  left: var(--gutter);
  height: 1px;
  content: "";
  background: rgba(255, 255, 255, 0.16);
}

.method-heading h2,
.offer-heading h2,
.case-heading h2,
.trust-heading h2 {
  margin: 0;
}

.method-heading .section-label,
.offer-heading .section-label,
.case-heading .section-label,
.trust-heading .section-label {
  margin: 0 0 24px;
  color: var(--action);
}

.method-path {
  position: absolute;
  top: 150px;
  right: var(--gutter);
  display: grid;
  width: 92px;
  height: 92px;
  place-items: center;
  border: 1px solid rgba(255, 255, 255, 0.24);
  color: var(--action);
  font-family: var(--font-display);
  font-size: var(--step-2);
}

.method-path::after {
  position: absolute;
  right: -1px;
  bottom: -72px;
  width: 1px;
  height: 72px;
  content: "";
  background: var(--action);
}

.method-copy {
  grid-column: 3;
  padding-top: 116px;
}

.method-copy p {
  max-width: 65ch;
  margin: 0;
  color: rgba(245, 242, 235, 0.78);
}

.method-copy p + p {
  margin-top: 34px;
}

.method-copy strong,
.offer-heading strong,
.offer-decision strong {
  color: var(--ink);
}

.offer-section {
  grid-template-columns: minmax(280px, 0.7fr) minmax(560px, 1.3fr);
  gap: clamp(54px, 7vw, 112px);
  background: #020609;
}

.offer-heading > p:last-child {
  max-width: 58ch;
  margin: 30px 0 0;
  color: rgba(245, 242, 235, 0.72);
}

.offer-card {
  border-top: 4px solid var(--action);
  background: #10171b;
  box-shadow: 0 42px 100px rgba(0, 0, 0, 0.28);
}

.offer-card-label {
  display: block;
  margin: 0;
  padding: 28px 34px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.14);
  color: var(--action);
}

.offer-list {
  padding: 0;
  margin: 0;
  list-style: none;
}

.offer-list li {
  display: grid;
  grid-template-columns: 44px minmax(0, 1fr);
  gap: 24px;
  padding: 30px 34px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.1);
}

.offer-list li > span {
  color: var(--action);
}

.offer-list h3,
.trust-list h3 {
  margin: 0;
}

.offer-list p,
.trust-list p {
  max-width: 62ch;
  margin: 12px 0 0;
  color: rgba(245, 242, 235, 0.7);
}

.offer-decision {
  padding: 36px 34px 40px;
}

.offer-decision p {
  max-width: 62ch;
  margin: 0;
}

.offer-decision p + p {
  margin-top: 26px;
  color: rgba(245, 242, 235, 0.78);
}

.offer-decision .button {
  margin-top: 30px;
}

.case-section {
  grid-template-columns: minmax(300px, 0.72fr) minmax(580px, 1.28fr);
  gap: clamp(54px, 7vw, 112px);
  background: #f5f2eb;
  color: #101518;
}

.case-heading > p:last-child {
  max-width: 58ch;
  margin: 30px 0 0;
  color: rgba(16, 21, 24, 0.72);
}

.case-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid rgba(16, 21, 24, 0.22);
  border-left: 1px solid rgba(16, 21, 24, 0.22);
}

.case-grid article {
  padding: 34px;
  border-right: 1px solid rgba(16, 21, 24, 0.22);
  border-bottom: 1px solid rgba(16, 21, 24, 0.22);
}

.case-grid span {
  color: var(--action);
}

.case-grid p {
  margin: 18px 0 0;
  color: rgba(16, 21, 24, 0.78);
}

.route-for-men .testimonials-section {
  padding-top: 150px;
  padding-bottom: 160px;
  background: #0b1115;
}

.route-for-men .testimonial-grid-four {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.featured-men {
  padding-top: 100px;
  padding-bottom: 100px;
  background: #f5f2eb;
  color: #101518;
}

.featured-men h2 {
  color: var(--action);
}

.featured-men .featured-grid img {
  filter: grayscale(1) contrast(1.08);
  opacity: 0.62;
}

.route-for-men .steps-section {
  padding-top: 150px;
  padding-bottom: 160px;
}

.trust-section {
  grid-template-columns: minmax(300px, 0.72fr) minmax(580px, 1.28fr);
  gap: clamp(54px, 7vw, 112px);
  background: #080d10;
}

.trust-heading {
  position: sticky;
  top: 50px;
  align-self: start;
}

.trust-list {
  border-top: 1px solid rgba(255, 255, 255, 0.16);
}

.trust-list article {
  display: grid;
  grid-template-columns: 42px minmax(0, 1fr);
  gap: 24px;
  padding: 34px 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.trust-list article > span {
  color: var(--action);
}

.route-for-men .final-cta-men {
  min-height: 620px;
  background:
    linear-gradient(90deg, rgba(188, 37, 31, 0.14), transparent 50%),
    #020609;
}

.route-for-men .final-cta-men h2,
.route-for-men .final-cta-men p {
  color: var(--ink);
}

.route-for-men .final-cta-men p {
  max-width: 62ch;
}

@media (max-width: 1080px) {
  .route-for-men .pain-grid-four,
  .route-for-men .testimonial-grid-four {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .method-section,
  .offer-section,
  .case-section,
  .trust-section {
    grid-template-columns: 1fr;
  }

  .method-section {
    grid-template-columns: 56px minmax(0, 1fr);
  }

  .method-copy {
    grid-column: 2;
    padding-top: 30px;
  }

  .method-path {
    top: auto;
    right: var(--gutter);
    bottom: 160px;
  }

  .trust-heading {
    position: static;
  }
}

@media (max-width: 620px) {
  .route-for-men .problem-section,
  .route-for-men .shift-section,
  .route-for-men .steps-section,
  .route-for-men .method-section,
  .route-for-men .offer-section,
  .route-for-men .case-section,
  .route-for-men .trust-section,
  .route-for-men .testimonials-section {
    padding-top: 112px;
    padding-bottom: 120px;
  }

  .route-for-men .pain-grid-four,
  .route-for-men .testimonial-grid-four,
  .case-grid {
    grid-template-columns: 1fr;
  }

  .method-section {
    grid-template-columns: 1fr;
  }

  .method-path {
    display: none;
  }

  .method-copy {
    grid-column: 1;
  }

  .offer-card-label,
  .offer-list li,
  .offer-decision,
  .case-grid article {
    padding-right: 22px;
    padding-left: 22px;
  }

  .route-for-men .final-cta-men {
    min-height: auto;
  }
}

/* Standalone commercial-pillar opening. The global header remains consistent;
   this hero introduces the service rather than repeating the homepage. */
.route-for-men .inner-header {
  position: relative;
  z-index: 30;
  background: rgba(10, 10, 10, 0.96);
}

.route-for-men .inner-header .site-nav > a[aria-current="page"]::after {
  transform: scaleX(1);
}

.route-for-men .for-men-breadcrumb {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 18px var(--gutter);
  border-bottom: 1px solid var(--graphite);
  background: var(--obsidian);
  color: var(--slate);
}

.route-for-men .for-men-breadcrumb a {
  color: var(--muted);
}

.route-for-men .for-men-breadcrumb a:hover,
.route-for-men .for-men-breadcrumb a:focus-visible {
  color: var(--bone);
}

.route-for-men .for-men-hero {
  position: relative;
  display: grid;
  min-height: 760px;
  grid-template-columns: minmax(0, 1.08fr) minmax(390px, 0.72fr);
  gap: clamp(56px, 7vw, 118px);
  overflow: hidden;
  padding: clamp(88px, 9vw, 138px) var(--gutter);
  border-bottom: 1px solid var(--graphite);
  background-color: var(--obsidian);
  background-image:
    linear-gradient(to right, rgba(31, 31, 29, 0.44) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(31, 31, 29, 0.44) 1px, transparent 1px);
  background-size: 64px 64px;
}

.route-for-men .for-men-hero-copy {
  align-self: center;
}

.route-for-men .for-men-hero-copy .section-label {
  margin: 0 0 var(--space-eyebrow-heading);
  color: var(--rust);
}

.route-for-men .for-men-hero-copy h1 {
  max-width: 890px;
  margin: 0;
  text-shadow: none;
}

.route-for-men .for-men-hero-lead {
  max-width: 720px;
  margin: var(--space-heading-copy) 0 0;
  color: var(--muted);
}

.route-for-men .for-men-format {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  max-width: 780px;
  margin: 48px 0 0;
  padding: 0;
  border-top: 1px solid var(--graphite);
  border-bottom: 1px solid var(--graphite);
  list-style: none;
}

.route-for-men .for-men-format li {
  display: grid;
  min-height: 126px;
  grid-template-rows: auto auto;
  align-content: start;
  gap: 26px;
  padding: 24px 24px 22px 0;
}

.route-for-men .for-men-format li + li {
  padding-left: 24px;
  border-left: 1px solid var(--graphite);
}

.route-for-men .for-men-format span {
  color: var(--rust);
}

.route-for-men .for-men-format strong {
  display: block;
  align-self: start;
  color: var(--bone);
  font-weight: 500;
}

.route-for-men .for-men-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  margin-top: 38px;
}

.route-for-men .for-men-hero-figure {
  position: relative;
  min-height: 590px;
  align-self: stretch;
  margin: 0;
  border-bottom: 3px solid var(--rust);
  overflow: hidden;
  background: var(--charcoal);
}

.route-for-men .for-men-hero-figure::before {
  position: absolute;
  inset: 0;
  z-index: 1;
  content: "";
  pointer-events: none;
  background: linear-gradient(180deg, transparent 46%, rgba(10, 10, 10, 0.9) 100%);
}

.route-for-men .for-men-hero-figure img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 24%;
  filter: grayscale(1) contrast(1.05);
}

.route-for-men .for-men-hero-figure figcaption {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  z-index: 2;
  display: grid;
  gap: 14px;
  padding: 32px;
}

.route-for-men .for-men-hero-figure figcaption > span {
  color: var(--rust-bright);
}

.route-for-men .for-men-hero-figure figcaption strong {
  color: var(--bone);
}

.route-for-men .for-men-hero-figure figcaption small {
  max-width: 48ch;
  color: #cbc9c2;
}

@media (max-width: 1080px) {
  .route-for-men .for-men-hero {
    grid-template-columns: minmax(0, 1fr) minmax(340px, 0.62fr);
    gap: 48px;
  }

  .route-for-men .for-men-format {
    grid-template-columns: 1fr;
  }

  .route-for-men .for-men-format li {
    min-height: 0;
    padding: 20px 0;
  }

  .route-for-men .for-men-format li + li {
    padding-left: 0;
    border-top: 1px solid var(--graphite);
    border-left: 0;
  }
}

@media (max-width: 900px) {
  .route-for-men .for-men-hero {
    grid-template-columns: 1fr;
    padding-top: 92px;
  }

  .route-for-men .for-men-hero-copy {
    max-width: 760px;
  }

  .route-for-men .for-men-hero-figure {
    width: min(620px, 100%);
    min-height: 0;
    aspect-ratio: 4 / 5;
  }
}

@media (max-width: 620px) {
  .route-for-men .for-men-breadcrumb {
    padding: 18px 20px;
  }

  .route-for-men .for-men-hero {
    gap: 64px;
    padding: 84px 20px 92px;
  }

  .route-for-men .for-men-hero-actions {
    display: grid;
  }

  .route-for-men .for-men-hero-actions .button {
    width: 100%;
  }

  .route-for-men .for-men-hero-figure figcaption {
    padding: 24px 22px;
  }
}

/* Funnel flow refinement: centred method narrative followed by centred proof. */
.route-for-men .method-section {
  display: grid;
  grid-template-columns: minmax(0, 1120px);
  justify-content: center;
  gap: 0;
  background:
    linear-gradient(90deg, rgba(188, 37, 31, 0.06), transparent 52%),
    var(--obsidian);
}

.route-for-men .method-heading {
  position: relative;
  grid-column: 1;
  grid-row: 1;
  max-width: 900px;
  margin: 0 auto;
  text-align: center;
}

.route-for-men .method-heading .section-label {
  margin-bottom: var(--space-eyebrow-heading);
}

.route-for-men .method-image {
  min-height: 0;
  grid-column: 1;
  grid-row: 2;
  width: 100%;
  aspect-ratio: 16 / 6;
  margin: clamp(64px, 7vw, 96px) auto 0;
  border-bottom: 3px solid var(--rust);
  background:
    linear-gradient(180deg, rgba(10, 10, 10, 0.04), rgba(10, 10, 10, 0.34)),
    url("../assets/editorial/the-climb.webp") center 52% / cover no-repeat;
  box-shadow: none;
}

.route-for-men .method-path {
  position: relative;
  top: auto;
  right: auto;
  bottom: auto;
  z-index: 3;
  grid-column: 1;
  grid-row: 2;
  align-self: start;
  justify-self: end;
  margin: calc(clamp(64px, 7vw, 96px) + 28px) 28px 0 0;
  background: rgba(10, 10, 10, 0.9);
}

.route-for-men .method-path::after {
  height: 48px;
  bottom: -48px;
}

.route-for-men .method-copy {
  display: grid;
  grid-column: 1;
  grid-row: 3;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(38px, 6vw, 86px);
  padding: 42px 0 0;
  border-top: 1px solid var(--graphite);
}

.route-for-men .method-copy p,
.route-for-men .method-copy p + p {
  max-width: none;
  margin: 0;
}

.route-for-men .case-section {
  display: block;
}

.route-for-men .case-heading {
  max-width: 920px;
  margin: 0 auto;
  text-align: center;
}

.route-for-men .case-heading > p:last-child {
  max-width: 740px;
  margin: var(--space-heading-copy) auto 0;
}

.route-for-men .case-grid {
  max-width: 1120px;
  margin: clamp(64px, 7vw, 96px) auto 0;
}

.route-for-men .case-grid article {
  position: relative;
  min-height: 280px;
  padding: 62px 40px 40px;
}

.route-for-men .case-grid article::before {
  position: absolute;
  top: 16px;
  right: 28px;
  content: "“";
  color: var(--rust);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 76px;
  line-height: 1;
  opacity: 0.72;
}

.route-for-men .case-grid span {
  display: block;
  padding-right: 54px;
}

@media (max-width: 820px) {
  .route-for-men .method-image {
    aspect-ratio: 4 / 3;
  }

  .route-for-men .method-copy {
    grid-template-columns: 1fr;
    gap: var(--space-copy-copy);
  }

  .route-for-men .case-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 620px) {
  .route-for-men .method-path {
    display: grid;
    width: 66px;
    height: 66px;
    margin: calc(64px + 18px) 18px 0 0;
  }

  .route-for-men .method-copy {
    padding-top: 32px;
  }

  .route-for-men .case-grid article {
    min-height: 0;
    padding: 58px 24px 30px;
  }
}